Embassy of Israel

At the Embassy of Israel in Brazil, I led press relations and reputation management, and advised on social media strategy, managing events, different stakeholders and crisis communications.

Crisis Communications

Besides the usual day to day comms tasks likle social media content production, events, PR, etc, I managed their comms approach during wartime.

Between October 2023 and March 2024, this is what I was delivering under extreme pressure and at huge personal risk:

150+ interviews
12h/day news monitoring
2 daily qualitative and quantitative reports on the war coverage in Brazil
Managing relations with over 260 reporters
668 press inquiries responded
95 press releases issued

Crisis Communications

I wrote and placed thought leadership pieces in most TIER 1 Brazilian media outlets.

O Globo - How Israel became a nation focused on water use and management technology

Estadão - The country that funds terrorism in the Middle East

Folha de S. Paulo - War is against Hamas, not the Palestinian people

Correio Braziliense - Israel & Brazil: a record year of partnership

Poder360 - Fighting for our home