Embassy of the United Kingdom

At the Embassy of the UK in Brazil, I organized and collaborated with multiple projects in various areas such as internal and external comms, social media, crisis communications and community management.

Literature Is GREAT Podcast

I worked in the launch and recording of the first ever GREATcast Episode, in 2019, and I am proud to tell you I produced the entire #LiteratureIsGREAT series of the podcast between 2020 and 2021.

COVID-19 Crisis Management

I was invited to be a part of the COVID-19 Task Force of the British Embassy dure to the pandemic, between 2020 and 2021. In the taskforce, I performed media monitoring activities and media analysis.

Digital Campaign - UK leave of the EU

I developed and executed the digital and press comms plan for the UK leave of the European Union from concept to execution. This comms plan earned me a nomination for the British Embassy Internal Exellence Award.

Results (Jan 27, 2020 to Feb 2, 2020)

Facebook:

14.761 reach

400 likes

34 comments

909 clicks

51 shares

+5 Followers

Instagram:

15.198 reach

1.348 likes

44 comments

78 saves

113 shares

+87 followers

Twitter:

13.572 reach

132 likes

6 comments

30 Retweets

36.100 impressions

+41 Followers

Media Results:

489 stories published

53 on TV

19 on radio

9 in magazines

225 on online portals

117 in print

Obs.: Accounts were on the smaller side. Instagram had 7.1K followers. Campaign was 100% organic.

Community Management for COP26

I built and managed the British Embassy's communities for COP26, supplying information and clarifying doubts from journalists and civil society members.